Scrunch AI is the AI visibility tool with the most distinctive idea in the category. Besides tracking what ChatGPT and Google's AI surfaces say about a brand, it sells Agent Pages: an edge layer that spots AI agents visiting your site and serves them a stripped-down, machine-readable copy while people see the normal page. That idea was valuable enough for Sitecore to buy the company in June 2026, in a deal that CMSWire says Bloomberg valued at $225M.
The question for a buyer is narrower than the headline. What does the $250 Core plan actually include, and how much of the AI answer space does it show you? We read Scrunch's pricing and product pages on 15 October 2026, and the answer is four engines, 125 prompts and 5,000 answers a month, with Claude, Gemini, Google AI Mode and the Agent Experience Platform held back for Enterprise. This review sets out what Scrunch does, what it costs, its strengths and limits, and how it compares with Honeyb. Full disclosure: we build Honeyb, and it comes out ahead below for reasons we show in numbers.
The verdict in one table
| If you want | Pick | Why |
|---|---|---|
| Every major engine checked daily, with the work done for you: best overall and best value | Honeyb | All 8 engines on Full Spectrum at $199/mo, 24,000 answers a month (about $0.008 each), ranked fixes and 30 Content Agent articles published to your CMS |
| A self-serve start under $100 | Honeyb | Multi-Model is $79/mo for 50 prompts daily on 3 engines you choose, plus 15 articles |
| An edge layer that rewrites your site for AI agents, inside a Sitecore stack | Scrunch Enterprise | Agent Pages (AXP), 9 LLMs, SSO and a dedicated account team, priced by sales |
| Monitoring on ChatGPT, Perplexity, AI Overviews and Copilot for five users | Scrunch Core | $250/mo, 125 prompts, 5,000 responses a month, 7-day trial |
What Scrunch AI is
Scrunch calls itself "The AI Customer Experience Platform". It was founded in autumn 2023 by Chris Andrew, its chief executive, and Robert MacCloy, its CTO, and launched its product in November 2024 with a $4M seed round led by Mayfield, TechCrunch reported. On 3 June 2026 Sitecore, the digital experience platform, announced it had acquired Scrunch. It still sells as a standalone product with its own pricing and trial, and its site says it is "Trusted by 500+ leading brands and agencies".
Its pitch starts from a blunt homepage headline: people no longer visit your website, AI agents do. Everything else follows from that.
What Scrunch does, in its own words
Scrunch's product menu lists seven parts, and they fall into two halves.
- Watching the answers. "Monitoring & Citations" covers "Prompt monitoring", "Citations" ("Discover the sites that shape AI answers") and "Signals", which "auto-detect changes, why they matter, and what to do". "Insights" gives "actionable tips to grow your AI presence". "Search Trends" estimates prompt volumes and topic share, and "Shopping" covers product results.
- Changing what agents read. "Agent Traffic" analyses AI visits to your website. "Site Optimization" improves "how AI consumes your site". And "Agent Pages", the Agent Experience Platform (AXP), "detects AI visits in real time and serves AI-optimized versions of your site pages at the edge", so agents get structured content and humans keep the full site.
The second half is what sets Scrunch apart. Most visibility tools tell you what the engines say; Scrunch also tries to change what they can read. Its own demo shows a product page cut from 115,040 tokens to 4,840 for agents, a 95.8% reduction. If your site is heavy with scripts and AI crawlers struggle to parse it, that is a real lever.
Scrunch AI pricing
Scrunch prints its brand pricing, which helps. We read the brands tab of its pricing page on 15 October 2026. There are two plans, not the three it listed earlier in the year.
| Core | Enterprise | |
|---|---|---|
| Price | $250/mo | Custom, by sales |
| Engines | 4: ChatGPT, Perplexity, Google AI Overviews, Copilot | 9: adds Claude, Gemini, Meta AI, Google AI Mode, Grok |
| Unique prompts | 125 | Custom |
| Responses a month | 5,000 | Custom |
| Site audits | 5 a month | Full site audits |
| Brand workspaces and users | 1 workspace, 5 users | Custom |
| Countries, personas, languages | 1 each | Unlimited countries, custom personas and languages |
| Page optimizations | 1 a month | Custom |
| Agent Pages (AXP) | Not included | Custom |
| Content generation | Basic | Advanced |
| API, MCP, Looker Studio | Not included | API and Looker Studio included, MCP custom |
| Free trial | 7 days | Demo |
Two numbers on that page deserve a second look. First, 5,000 responses a month across 125 prompts and four engines is ten answers per prompt per engine a month, so each prompt is re-asked roughly every three days, not daily. Second, $250 for 5,000 answers works out to $0.05 an answer. The Core plan is a fair way to benchmark; it is not a daily read of the whole AI answer space.
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Strengths
Scrunch's strengths are real, and most of them sit at the enterprise end:
- Agent Pages. Few rivals offer anything like an edge layer that serves AI agents a clean copy of your site. For a JavaScript-heavy site, that can fix retrieval problems without an engineering sprint.
- Agent traffic in view. Scrunch measures how AI agents actually visit your site, not just what the engines say.
- Enterprise readiness. SOC 2 Type II, role-based access, SAML and OAuth SSO, and a forward deployed engineer, according to its homepage.
- A larger owner. As a Sitecore company, Scrunch is set to plug into Sitecore's content and experience tools, which counts for teams already on that stack.
Limits
The limits are mostly about what the entry plan leaves out:
- Four engines on Core. Claude, Gemini, Google AI Mode, Meta AI and Grok are Enterprise-only. Gemini and AI Mode are where Google's own users now get answers, so a Core customer is missing a large part of the picture.
- No daily cadence on Core. 5,000 responses for 125 prompts on four engines means each prompt is checked about every three days.
- The headline feature costs extra. Agent Pages, the reason most buyers look at Scrunch, is not in Core and has no published price.
- Content stays basic below Enterprise, with one page optimization a month on Core.
- Ownership change. Acquisitions tend to reshape packaging; Scrunch already moved from three listed plans to two this year.
Scrunch AI vs Honeyb
Both tools aim past the dashboard: Scrunch by changing what AI agents read on your site, Honeyb by doing the work that gets a brand recommended in the answers. The difference for most buyers is how much of the answer space they see and what each plan does with it.
| Honeyb | Scrunch AI | |
|---|---|---|
| Entry price | $29/mo (1 engine, 10 prompts daily) | $250/mo Core (4 engines, 125 prompts) |
| Claude, Gemini and Google AI Mode | On every plan, choose your engines | Enterprise only |
| All 8 major engines | Full Spectrum, $199/mo, price on the page | 9 LLMs on Enterprise, price by sales |
| Refresh | Daily on every plan | About every three days on Core (5,000 responses for 125 prompts x 4 engines) |
| Answers a month at the top self-serve plan | 24,000 for $199, about $0.008 each | 5,000 for $250, about $0.05 each |
| Content | 5, 15 or 30 articles a month, researched, written and published to your CMS | Basic on Core, Advanced on Enterprise |
| Recommendations | Ranked fixes from visibility, citation and content signals | Insights and Signals |
| Site-level fixes for AI crawlers | Crawler access fixes | Agent Pages edge layer (Enterprise), 5 site audits a month on Core |
| Seats | 1 on The Minimum, unlimited from $79 | 5 on Core |
| API | $0.03 per answer, no plan needed | Enterprise |
Read across and the trade is plain. If your problem is that AI agents cannot parse your site, and you are buying at enterprise scale, Scrunch's Agent Pages are the strongest tool for that one job. For everyone else, the job is getting named when buyers ask ChatGPT, Gemini, Claude or Google's AI Mode for a recommendation. Honeyb watches all eight engines every day for $199, almost five times the answers of Scrunch Core for less money, ranks what to fix and publishes the content that closes the gap. That makes Honeyb the better value and our pick for best overall.
The verdict: is Scrunch AI worth it?
For an enterprise or Sitecore customer whose AI visibility problem is technical, a site that AI crawlers struggle to read, Scrunch is worth a demo of the Enterprise plan, where Agent Pages and the full engine list live. If authority and third-party citations are the real gap, an edge layer will not move the answer, and we explain why in how AI models choose which brands to recommend.
For the brands that want every engine their buyers use, checked daily at a published price, and an agent that turns the gaps into published content, Honeyb is the stronger choice. For the wider field, see the 12 best AI visibility tools, and for the enterprise comparison, our Profound review.
Before you book any demo, run a free AI visibility check: one live engine answers instantly, with no signup, and shows whether it names you today. The full report on up to eight engines starts with a 3-day free trial.
