The SEO tool directory

SEMrush

Semrush is a broad marketing visibility platform covering SEO, PPC, content, social and competitive research, with AI-search visibility now a headline product area.

Named in 14 of 41 questions, 2/4 engines

Ahrefs

Ahrefs is an all-in-one SEO platform built on one of the largest independent backlink indexes, best known for Site Explorer, Keywords Explorer and its link data. It has since extended into AI-search visibility reporting.

Named in 13 of 41 questions, 2/4 engines

SE Ranking

SE Ranking is an all-in-one SEO platform covering rank tracking, site audit, keyword and competitor research, with white-label reporting aimed at agencies.

Named in 11 of 41 questions, 2/4 engines

Moz Pro

Moz Pro is an all-in-one SEO toolkit built around Domain Authority, its own link index, keyword research and site crawling, with a long-standing community and education arm.

Named in 7 of 41 questions, 2/4 engines

Mangools

Mangools is a suite of five linked tools (KWFinder, SERPChecker, SERPWatcher, LinkMiner and SiteProfiler) known for a clean interface and beginner-friendly keyword difficulty scoring.

Named in 5 of 41 questions, 2/4 engines

Ubersuggest

Ubersuggest is a keyword research and site audit tool from Neil Patel, offering keyword ideas, content suggestions and basic backlink data, with a lifetime-licence option unusual in the category.

Named in 4 of 41 questions, 2/4 engines

Serpstat

Serpstat is an all-in-one SEO and marketing platform covering keyword research, competitor analysis, rank tracking, site audit and backlinks, with notably strong coverage of Eastern European markets.

Named in 2 of 41 questions, 1/4 engines

BrightEdge

BrightEdge is an enterprise SEO and AI-search platform aimed at large organisations, combining content recommendations, rank and share-of-voice reporting with AI Overviews and answer-engine tracking.

Named in 1 of 41 questions, 2/4 engines

Google Keyword Planner

Google Keyword Planner is the keyword research tool inside Google Ads, supplying search volume ranges, forecasts and cost estimates straight from Google.

Named in 2 of 41 questions, 2/4 engines

AnswerThePublic

AnswerThePublic visualises the questions, prepositions and comparisons people search around a keyword, and now reports how AI describes a term.

KeySearch LSI Keyword

KeySearch is an affordable keyword research tool providing volume, difficulty scoring, competitor analysis and related-term suggestions.

Keyword Tool

Keyword Tool generates keyword suggestions from autocomplete across more than a dozen platforms including Google, YouTube, Amazon and app stores.

Keywordideas.xyz

Keywordideas.xyz is a keyword idea generation tool. Honeyb could not reach the site across repeated checks in August 2026, so its current status and feature set are unverified.

kwrds.ai

kwrds.ai is an AI-assisted keyword research tool focused on People Also Ask questions and unlimited keyword idea generation.

Serp Miner

Serp Miner is a bulk allintitle and Keyword Golden Ratio checker for filtering large keyword lists by competition.

WordStream

WordStream is a paid-advertising platform and education resource, best known in SEO circles for its free keyword tool and Google Ads performance grader.

Majestic

Majestic is a specialist backlink index built around its own Trust Flow and Citation Flow metrics, with historic and fresh indexes covering the link graph over time.

Named in 1 of 41 questions, 2/4 engines

Respona

Respona is a link-building and outreach platform combining prospecting, contact discovery and email campaign management, sold alongside a done-for-you link building service.

Named in 1 of 41 questions, 2/4 engines

BacklinkGPT

BacklinkGPT is an AI-driven link prospecting and outreach tool that scans search results, evaluates prospects and drafts outreach, with optional autopilot.

BacklinkScan

BacklinkScan is a backlink checker offering daily link monitoring, automated disavow file generation and Search Console integration.

linkresearchtools

LinkResearchTools aggregates data from many link sources for backlink auditing, link risk assessment and disavow work, aimed at penalty recovery and link quality control.

Monitor Backlinks

Monitor Backlinks, now part of SEOptimer, tracks a site's link profile and alerts on new and lost links, with disavow support and competitor link monitoring.

Open Link Profiler

OpenLinkProfiler is a free backlink checker reporting recent links to a domain along with anchor text, link context and basic domain metrics.

Nightwatch

Nightwatch is a rank tracker covering a very large number of geographic locations, unified with AI-visibility tracking across ChatGPT, Claude, Gemini and Perplexity.

Named in 2 of 41 questions, 2/4 engines

AccuRanker

AccuRanker is a dedicated rank tracker built for speed and accuracy, offering on-demand refreshes, granular location and device tracking, and AI-engine visibility alongside classic rankings.

Named in 1 of 41 questions, 2/4 engines

authoritylabs

AuthorityLabs is a rank tracking service with an API-first orientation, automating keyword monitoring across local, mobile and competitor positions.

SerpBear

SerpBear is an open-source, self-hosted rank tracker that records keyword positions in Google and sends notifications on movement.

SERPWatcher

SERPWatcher is a rank tracking tool offering daily position updates and a single performance index intended to summarise overall ranking movement.

That's Rank!

That's Rank! is a straightforward Google rank tracker providing daily position updates and historical trend data.

Google Search Console

Google Search Console is Google's own free service reporting how a site performs in Google Search: queries, clicks, impressions, indexing status, crawl errors and manual actions.

Named in 3 of 41 questions, 2/4 engines

Screaming Frog SEO Spider

Screaming Frog SEO Spider is a desktop crawler that fetches a site the way a search engine would, exposing status codes, redirects, metadata, duplicates and structure, with JavaScript rendering and log file analysis available.

Named in 2 of 41 questions, 1/4 engines

Raven Tools

Raven Tools is an SEO reporting platform focused on white-label client reports, pulling data from search, analytics, ads and social into scheduled deliverables.

Named in 1 of 41 questions, 1/4 engines

Sitebulb

Sitebulb is a website crawler for SEO audits, available as desktop and cloud, known for explaining why each issue matters and prioritising fixes rather than only listing them.

Named in 1 of 41 questions, 2/4 engines

Bing Webmaster Tools

Bing Webmaster Tools is Microsoft's free service for monitoring how a site performs in Bing, covering indexing, crawl diagnostics, backlinks and keyword data.

Broken Link Checker

Broken Link Checker is a free online tool that crawls a site to find dead links, with no signup or download required.

BROWSEO

BROWSEO renders any web page stripped of styling, showing roughly what a search engine sees: text content, headings and link structure without visual design.

LibreCrawl

LibreCrawl is a free, open-source SEO crawler offering unlimited URLs, JavaScript rendering and technical auditing, positioned as an alternative to commercial desktop crawlers.

Surfer SEO

Surfer SEO is a content optimisation platform combining SERP-driven on-page scoring, content briefs and an AI writing layer, now positioned around AI-search visibility.

Named in 3 of 41 questions, 2/4 engines

Clearscope

Clearscope is a content optimisation platform that grades drafts against the pages already ranking for a term, and has extended into monitoring discoverability in AI answers.

Named in 2 of 41 questions, 2/4 engines

Market Muse

MarketMuse is a content planning and optimisation platform that models topical authority, telling teams which topics to cover and in what depth rather than only how to optimise a single page.

Named in 2 of 41 questions, 1/4 engines

Frase

Frase is a content platform covering research, brief building, drafting and optimisation, explicitly positioned around SEO, GEO and AEO in one workflow.

Named in 1 of 41 questions, 1/4 engines

NeuronWriter

NEURONwriter is a content optimisation tool using semantic analysis of ranking pages to guide drafts, with AI-visibility monitoring added alongside.

Named in 1 of 41 questions, 2/4 engines

Yoast SEO

Yoast SEO is a WordPress plugin handling on-page SEO fundamentals: titles and meta descriptions, XML sitemaps, canonical tags, schema output and readability checks.

Named in 1 of 41 questions, 2/4 engines

AltTextLab

AltTextLab is an AI alt-text generator that writes descriptive alternative text for images in bulk.

BlogBud AI

BlogBud AI is an AI blog content generation tool. Honeyb could not reach the site across repeated checks in August 2026, so its current status and feature set are unverified.

BrightLocal

BrightLocal is a local SEO platform covering local rank tracking, citation building, review management and local search audits, with agency reporting throughout.

Named in 1 of 41 questions, 2/4 engines

Whitespark

Whitespark specialises in local citation building and local rank tracking, with a long-standing reputation for manual citation work and local search research.

Named in 1 of 41 questions, 1/4 engines

Grid My Business

Grid My Business is a geo-grid local rank tracker for Google Business Profile visibility, with automated scanning and AI-assisted insights.

LocalFalcon

Local Falcon tracks local visibility on a geographic grid, showing how map-pack rankings vary block by block around a business, and now covers AI search answers too.

Google PageSpeed Insights

PageSpeed Insights is Google's free tool reporting Core Web Vitals and performance for a page, combining lab data from Lighthouse with real-user field data from the Chrome UX Report.

Named in 1 of 41 questions, 2/4 engines

GTmetrix

GTmetrix tests and monitors page performance using Lighthouse, generating scores and prioritised recommendations, with scheduled monitoring and multiple test locations.

Named in 1 of 41 questions, 2/4 engines

Pingdom

Pingdom Website Speed Test is a free tool analysing page load performance from several global locations, with a paid uptime and real-user monitoring product alongside.

Named in 1 of 41 questions, 1/4 engines

WebPageTest

WebPageTest is an open-source web performance testing tool offering detailed waterfall analysis, filmstrip views and testing from many real locations, browsers and connection profiles.

Named in 1 of 41 questions, 2/4 engines

DebugBear

DebugBear monitors website performance and Core Web Vitals using both synthetic tests and real user monitoring, with regression alerting and detailed debugging data.

Google Mobile Friendly Test

Google's Mobile-Friendly Test checked whether a page met Google's mobile usability criteria. Google retired the standalone tool, and mobile usability is now assessed through Search Console and Lighthouse.

Open Graph Debugger

Facebook's Sharing Debugger inspects the Open Graph tags on a URL, showing how the page will appear when shared and letting you force a refresh of the cached preview.

Checkbot SEO checker

Checkbot is a Chrome extension that crawls hundreds of pages at once, testing for SEO, speed and security problems including broken links, duplicate content and invalid markup.

SEO Minion

SEO Minion is a free browser extension for on-page analysis, SERP preview, broken link checking and hreflang validation.

SEO Sidebar

SEO Sidebar is a browser extension that surfaces on-page SEO signals and metadata in a panel alongside the page you are viewing.

SEOquake

SEOquake is a free browser extension from Semrush that overlays SEO metrics on search results and pages, including a fast on-page audit and SERP data export.

Woorank

WooRank provides instant website reviews scoring on-page SEO, usability and technical factors, packaged for agencies to use as a sales and audit tool.

Google Analytics

Google Analytics is Google's free web analytics platform, now GA4, measuring traffic, acquisition channels, engagement and conversions across a site and app.

Named in 1 of 41 questions, 1/4 engines

SimilarWeb

Similarweb is a market and traffic intelligence platform estimating website and app audience, traffic sources and competitive share across industries.

Named in 1 of 41 questions, 2/4 engines

Bishopi.io

Bishopi is a domain-name appraisal, research and portfolio monitoring platform, valuing domains against a large database of real sales comparables and exposing domain and SEO data by API.

BuiltWith

BuiltWith identifies the technologies a website runs on, from CMS and analytics to hosting and ecommerce platforms, with lists of sites using any given technology.

ContentStudio

ContentStudio is a content marketing and social media management platform covering discovery, planning, scheduling and publishing across channels.

DAXRM

DAXRM is a CRM built for digital marketing agencies, combining client management with drag-and-drop SEO and PPC reporting and connectors to the major marketing data sources.

Google Tag Manager

Google Tag Manager is a free tag management system for deploying and updating analytics, advertising and tracking tags without changing site code.

Google Trends

Google Trends shows relative search interest for terms and topics over time and by location, including comparisons and rising queries.