Policies are compared in a paragraph now.
Best home insurance, best pet insurance, best term life: engines answer with named insurers and reasons. In our sampling the lists churned meaningfully between runs, which means the answers are still being decided.
What we measured
Comparison sites disrupted brokers. Engines are disrupting the comparison, one composed answer at a time.
19
insurers named across six answers to three coverage questions
59%
overlap between identical runs; four in ten names changed
1 of 3
questions changed its top recommendation between identical runs
Measured 12 August 2026: three buyer questions, asked twice each on ChatGPT (gpt-5-mini). Small sample, real answers. Run your own brand through the free check for yours.
Measure, decide, act
Every day, one ranked next move.
Honeyb scans the engines daily, weighs everything it measured about your brand, and hands you the action that would move your visibility most, with the evidence attached. When the action is content, the content engine can draft and publish it. Your team approves; the work happens.
For insurance marketing executives
What this looks like in your world.
Editorial reviews are the ballot
Insurance answers are assembled from finance editorial. Which reviews cite you decides which answers name you. We map and close the gaps.
Claims reputation reaches the answer
Engines read community sentiment about claims experiences. We track how you are described, not just whether you appear.
Product lines are separate battles
Home, auto, life and pet answers draw on different sources. Each line gets its own prompt set and its own trend.
Compliance-reviewed, always
Recommendations and drafts route through your review. The levers are accurate information and earned citations, not claims.
FAQ
Frequently asked questions.
Free to start
Get recommended by AI search models.
Run a free AI search visibility check, then let the Honeyb agent do the work that gets you into the answers.
ChatGPT
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