AI visibility tools measure how your brand shows up in AI answers and score it over time, so you can see whether ChatGPT, Gemini, Claude and Perplexity name you, and track whether that improves. This is one of the few topics in the category that buyers actually search for in volume, which changes how you should read this list. This guide compares the eight best AI visibility tools for 2026, with free options and pricing. Honeyb, first on the list, is our own tool, so judge the rest on their merits.
Buyers are already searching this, and AI is answering it
The phrase 'best AI visibility tools' fires a Google AI Overview, and Reddit ranks in the top three organically for it, according to our DataForSEO pull. That tells you two things: buyers are looking, and the answer is being assembled from community and comparison content. The related head terms carry real, high-intent volume too.
| Query | Monthly US searches | AI Overview | Reddit rank |
|---|---|---|---|
| ai visibility tool | 1,300 | No | #12 |
| ai search optimization | 1,000 | - | - |
| ai visibility tracking | 390 | - | - |
| best ai visibility tools | rising | Yes | #3 |
Monthly searches (US)
Rising demand for AI search optimisation terms
So the tool you pick should not only measure your visibility, it should help you become part of that answer. The lever for that sits off your own site: AI visibility correlates most with third-party mentions and video, not on-page work (Ahrefs).
How we compared them
We weighted model coverage, whether there is a genuinely free way to start (a check, tool or trial rather than a sales call), and price for who each tool serves.
| Tool | Best for | Free option | Starting price | Standout |
|---|---|---|---|---|
| Honeyb | Growing brands | Free visibility check | Free check | All four models plus a strategy call |
| Profound | Enterprise | Demo only | $399/mo | Deepest enterprise analytics |
| Otterly AI | SMBs | Free trial | $29/mo | Cheapest, Gartner Cool Vendor |
| SE Ranking | SEO teams | Free trial | $55/mo | AI add-on to an SEO suite |
| Semrush AI Visibility | Existing Semrush users | Free checker | Add-on | AI visibility inside Semrush |
| Peec AI | Multilingual mid-market | Trial | $89/mo | Multi-language tracking |
| AthenaHQ | Teams and agencies | Free audit | $295/mo | GEO workflows |
| Ahrefs Brand Radar | Existing Ahrefs users | Paid plans | Ahrefs plans | Mentions plus backlink data |
The 8 best AI visibility tools
### 1. Honeyb
Honeyb scores your AI visibility across ChatGPT, Gemini, Claude and Perplexity, tracks it daily, and turns the gaps into recommendations, with a monthly strategy call on every plan. You can start free with a visibility check. This is our own tool.
### 2. Profound
Profound offers the deepest enterprise analytics, backed by more than $155M in funding, and is built for Fortune 500 budgets from around $399 a month. Access is via demo rather than a free check. See Honeyb vs Profound.
### 3. Otterly AI
Otterly AI is the cheapest way in, from $29 a month with a free trial, and a Gartner Cool Vendor 2025 with a 4.9 on G2. It is the value pick for SMBs and Semrush users. See Honeyb vs Otterly.
### 4. SE Ranking
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SE Ranking adds AI visibility tracking to its established SEO suite, from around $55 a month with a no-card free trial. It fits SEO teams who want AI visibility in a familiar toolset. See Honeyb vs SE Ranking.
### 5. Semrush AI Visibility
Semrush's AI Visibility toolkit measures your presence across AI search inside its wider SEO suite, and offers a free AI visibility checker to start. It suits teams already standardised on Semrush.
### 6. Peec AI
Peec AI measures AI visibility with strong multilingual coverage for mid-market brands and agencies, from about $89 a month. It is the pick if your buyers ask questions in more than one language. See Honeyb vs Peec AI.
### 7. AthenaHQ
AthenaHQ measures visibility inside generative engine optimisation workflows for teams, with a free 10-minute audit and plans from around $295 a month. See Honeyb vs AthenaHQ.
### 8. Ahrefs Brand Radar
Ahrefs Brand Radar measures AI share of voice alongside web and YouTube visibility, which is useful if you already run Ahrefs and want it all in one place. It is included in Ahrefs plans rather than offered as a standalone free tier.
How to choose
If you want to start free, Honeyb, Otterly, Semrush, AthenaHQ and SE Ranking all offer a check, tool or trial. If you need enterprise depth, Profound. If you work across languages, Peec AI. If you already live in an SEO suite, Semrush, Ahrefs or SE Ranking keep it in one login. And if you want all four models scored daily with recommendations and a strategy call, without enterprise pricing, that is where Honeyb fits.
The caveat that applies to all of them
AI visibility scores move. The same query changes roughly 70 per cent of the time, and two identical queries return the same brand list under a 1-in-100 chance (SparkToro). Read your score as a trend, not a single number.
Start with a free AI visibility check, and see the related lists in the 9 best AI brand monitoring tools and the 8 best LLM monitoring tools.
