The cheapest paid plan of a serious AI visibility tool now costs somewhere between $29 and $295 a month, and that headline figure is close to useless for choosing between them. What a plan buys is answers: prompts multiplied by engines multiplied by how often they run. On that measure the entry plans of the ten tools below differ by a factor of more than 16, and the lowest sticker price buys the fewest answers.
AI visibility tools (software that puts your buyers' questions to ChatGPT, Gemini, Perplexity and the rest on a schedule, and records whether you are named, how and next to whom) are compared here on that arithmetic, on engine coverage, on whether the data can leave the dashboard through an API, and on the cheapest way to try each one. Honeyb is our product and sits first, and on this arithmetic its entry plan comes out the dearest per answer.
AI answers a month
AI answers a month on each tool's cheapest paid plan
| Item | AI answers a month |
|---|---|
| Honeyb | 300 |
| LLM Pulse | 1,080 |
| AthenaHQ | 3,600 |
| Peec AI | 4,500 |
| Scrunch | 5,000 |
The 10 AI visibility tools at a glance
Every price below was read on the vendor's own pricing page on 2 October 2026 at the monthly rate, in US dollars as each vendor shows them to a US visitor. LLM Pulse lists euros first, so its dollar figures are the vendor's own approximate conversion.
| Tool | Engines covered | Pricing as published | API | Free tier or trial |
|---|---|---|---|---|
| Honeyb (ours) | 1 on The Minimum, 3 on Multi-Model, all 8 on Full Spectrum | $29/mo (1 engine, 10 prompts daily); $199/mo for all 8 | Yes, $0.08 per answer, prepaid from $10 | Free one-engine checker; 3-day trial with a card |
| Profound | 3 on the trial; up to 9 on Enterprise | Enterprise only, custom | Enterprise only | Free trial, 50 prompts daily for 7 days |
| Peec AI | 3 of 6 on self-serve; up to 13 on Enterprise | $95/mo (50 prompts daily) | Enterprise only | Free trial |
| Semrush AI Visibility | Not itemised on the pricing page; docs name ChatGPT and Google AI Mode | $199/mo SEO + AI Search Starter (AI prompts tracked daily) | Advanced plan, $549/mo | Free plan, 10 reports a day |
| Ahrefs Brand Radar | 6: ChatGPT, Perplexity, Gemini, Copilot, AI Overviews, AI Mode | AI Visibility Index from $199/mo; own prompts from the $129/mo Lite plan | Every paid plan | Ahrefs Free; no trials |
| SE Ranking | 4 on the AI Search add-on | $129/mo Core (100 prompts daily); AI Search add-on $89/mo | 25K API credits on Core | 14-day trial, no card |
| AthenaHQ | 5 free; 11 on Starter | $295/mo (3,600 responses) | Paid add-on, price on request | Free Essential plan, 300 credits |
| Scrunch | 4 on Core; 9 on Enterprise | $250/mo (125 prompts, 5,000 responses) | Enterprise only | 7-day free trial |
| LLM Pulse | 5, more as add-ons | About $59/mo (50 prompts, weekly) | From Scale, about $355/mo | Free trial |
| Otterly AI | 4: ChatGPT, AI Overviews, Perplexity, Copilot; Claude, AI Mode and Gemini as add-ons | $29/mo Lite (15 prompts) | Standard ($189/mo) and Premium | Free trial |
How we compared them
How we compared: for each tool we took the cheapest self-serve paid plan and recorded the engines it includes, its prompts and run frequency, whether an API exists and on which plan, and the cheapest way in without paying. Enterprise tiers are reported as custom because that is all the vendors publish. Otterly's page lists daily tracking, so its Lite row below assumes all 15 prompts run every day on the four included engines, its full daily use.
What the cheapest plan actually buys
Divide the price by the answers it buys and the ranking inverts. The table counts one answer as one prompt run once on one engine, the definition Peec publishes on its own pricing page, and uses each vendor's stated caps where a plan is sold in responses or credits rather than prompts.
| Cheapest paid plan | Price a month | Prompts | Engines | Runs | AI answers a month | Price per answer |
|---|---|---|---|---|---|---|
| Honeyb, The Minimum | $29 | 10 | 1 | Daily | 300 | $0.097 |
| LLM Pulse, Starter | about $59 | 50 | 5 | Weekly | about 1,080 | about $0.055 |
| Peec AI, Starter | $95 | 50 | 3 | Daily | 4,500 | $0.021 |
| Otterly, Lite | $29 | 15 | 4 | Daily | 1,800 | about $0.016 |
| Scrunch, Core | $250 | 125 | 4 | Capped by responses | 5,000 | $0.050 |
| AthenaHQ, Starter | $295 | Credits | 11 | Capped by credits | 3,600 | $0.082 |
| Honeyb, Full Spectrum | $199 | 100 | 8 | Daily | up to 24,000 | about $0.008 |
Peec delivers an answer for about two cents on its entry plan, while Honeyb's $29 plan works out at nearly ten cents, because it buys ten prompts on a single engine. That plan is a one-engine foothold, and the economics change as you climb: Full Spectrum at $199 runs 100 prompts daily across all eight engines, under a cent an answer. The lesson for a buyer is to price the job rather than the plan.
Decide how many buyer questions you need tracked, on which engines and how often, then divide each shortlisted plan into that. A team that needs 50 questions on three engines daily is a Peec customer on price alone; a team that needs every engine Google and OpenAI run, plus Claude, Grok and DeepSeek, is choosing between a handful of top tiers.
The 10 best AI visibility tools
1. Honeyb
Honeyb tracks eight engines daily (ChatGPT, Gemini, Claude, Perplexity, Grok, DeepSeek, Google AI Mode and AI Overviews) and then works on the gaps it finds, from prioritised recommendations to drafted content. Plans run from $29 a month for one engine to $199 for all eight. The same answers are sold through the AI visibility API at $0.08 per answer on any engine, and the free AI visibility checker tests one engine without an account.
Pros: the widest engine list at a self-serve price, an API priced per answer with no subscription, and an agent that acts on what it measures. Cons: the $29 plan covers one engine and ten prompts, the dearest answer on this list, and the free trial lasts three days and needs a card.
2. Profound
Profound is the enterprise reference point, with tracking across up to nine engines, including Claude, Copilot, DeepSeek and Google AI Mode, and an AI Marketer agent on top. It no longer publishes a self-serve price: the pricing page lists a free trial and Enterprise at custom pricing. See Honeyb vs Profound.
Pros: the broadest enterprise coverage, all-time history, CSV and JSON exports and an API. Cons: no published price at all, and the trial runs 50 prompts daily for seven days on three engines, with no history, exports or API.
3. Peec AI
Peec AI is the value pick on raw answers. Its Starter plan is $95 a month for 50 prompts tracked daily on three models chosen from six, with unlimited users and no extra charge for more countries or languages. Source analytics go down to the URL. See Honeyb vs Peec AI.
Pros: about $0.021 per answer on Starter, among the lowest on the entry plans above, URL-level source data and ranked recommended actions. Cons: Claude and the API are Enterprise-only, and Perplexity is a paid add-on.
4. Semrush AI Visibility
Semrush now sells AI visibility inside its SEO plans: the SEO + AI Search Starter plan is $199 a month and tracks AI prompts daily alongside the SEO toolkit. Its AI Visibility Toolkit documentation names Google AI Mode and ChatGPT among the platforms it monitors.
Pros: one login for SEO and AI search, a free plan to explore, and the deepest keyword data on this list. Cons: the API sits on the $549 Advanced plan, and a team that only wants AI tracking pays for a whole SEO suite.
5. Ahrefs Brand Radar
Ahrefs Brand Radar covers six engines: ChatGPT, Perplexity, Gemini, Copilot, AI Overviews and AI Mode. It researches any brand across a database of more than 449 million prompts, Its AI Visibility Index is sold from $199 a month, and tracking your own prompts is included from the $129 Lite plan, according to Ahrefs' pricing page.
Pros: competitor research without building a prompt set first, and API and MCP access on every paid plan. Cons: Ahrefs runs no free trials, and extra prompt tracking is metered by the check, with Custom Prompts packages from $50 a month for 2,500 checks.
6. SE Ranking
SE Ranking adds AI tracking to an established rank tracker. Its Core plan is $129 a month with 100 prompts tracked daily, and the AI Search add-on ($89 a month) covers AI Overviews, AI Mode, Perplexity and ChatGPT with 200 prompts. See Honeyb vs SE Ranking.
Pros: a 14-day trial without a card, 25,000 API credits on Core, and classic rankings in the same report. Cons: four AI engines, with Gemini and Claude absent from the add-on's list.
7. AthenaHQ
AthenaHQ puts the most engines on a self-serve plan. Starter, at $295 a month, covers 11 models including Claude, Grok, DeepSeek, Meta AI and Mistral, billed in credits where one credit is one AI response. See Honeyb vs AthenaHQ.
Pros: a genuinely free Essential plan with 300 credits across five engines, and on-page and off-page actions built in. Cons: 3,600 responses a month spread across 11 engines is thin, and the API is a paid add-on with the price on request.
8. Scrunch
Scrunch's Core plan is $250 a month for 125 prompts and 5,000 responses on four engines (ChatGPT, Perplexity, Google AI Overviews and Copilot), with site audits and AI agent traffic analysis included.
Pros: a seven-day free trial, citation and sentiment data on the entry plan, and tooling for how AI agents read your site. Cons: Claude, Gemini and the query API are reserved for Enterprise.
9. LLM Pulse
LLM Pulse is the cheapest way to watch five engines at once: its Starter plan is about $59 a month for 50 prompts run weekly on ChatGPT, Perplexity, Gemini, Google AI Mode and AI Overviews, with further models sold as add-ons.
Pros: five engines on the entry plan, unlimited team members and an MCP server on every tier. Cons: the headline price buys weekly runs, sentiment needs the Growth plan (about $118), and the API starts on Scale, about $355.
10. Otterly AI
Otterly AI has long been sold as the budget way into the category and is a common first pick for small teams. Its Lite plan is $29 a month for 15 prompts on four engines (ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot), with Claude, AI Mode and Gemini sold as add-ons. Standard, at $189, raises the allowance to 100 prompts and adds the API; Premium is $489 for 400 prompts. See Honeyb vs Otterly.
Pros: the joint-lowest entry price on this list, a free trial, and an API from Standard. Cons: 15 prompts on Lite is a small sample, and Claude, Gemini and AI Mode cost extra.
How to choose
If you want the most answers for the money, Peec AI. If you want the most engines without a sales call, AthenaHQ, at a price. If you already pay for Semrush, Ahrefs or SE Ranking, add AI tracking there before you buy another login. If you need enterprise depth and can negotiate, Profound.
If you want all eight engines tracked daily, the raw answers available through an API, and an agent that works on the gaps rather than only charting them, Honeyb's Full Spectrum plan is where it fits; its $29 plan is a one-engine foothold for testing the idea.
Six capabilities to score them on
Whichever names make your shortlist, score them against the same handful of capabilities, because a tool that cannot do the first few well is closer to a spot-check utility than a monitoring platform, however polished the dashboard.
| Capability | Why it matters |
|---|---|
| Multi-engine coverage | Buyers split their questions across ChatGPT, Google's AI surfaces, Gemini, Perplexity, Claude and Copilot, so one engine is a partial view |
| Scheduled, repeated scans | Answers vary run to run, so a single check is noise and repeated scans produce a stable rate |
| Share-of-voice benchmarking | Shows your appearance rate against named rivals, not just whether you appear in isolation |
| Sentiment and framing | Separates a favourable mention from a critical one, and shows which attributes the model attaches to you |
| Citation source analysis | Reveals which pages and sites shape the answer, so you know where to act |
| Coverage at your tier | Several tools list headline engines only on Enterprise, so check the plan you would actually buy |
Ask, too, what the tool reports up. A single score blended across four engines hides the signal you need, because engines disagree with each other far more than an average admits.
The more useful pair is recommendation share per engine (you might appear in 45% of relevant ChatGPT answers and 20% of Perplexity's, which call for different work) and cross-engine consistency: of the prompts where you appear at all, the share in which three or more engines name you. High consistency means the engines reinforce one another; low consistency means you are winning on one and effectively invisible on the rest.
The caveat that applies to all of them
AI visibility scores move. SparkToro found that two identical queries return the same brand list less than once in a hundred runs. Read any tool's score as a trend over weeks, which is one more reason the answers-per-month column matters more than the sticker.
Related lists cover the best AI brand monitoring tools and LLM visibility tools compared on citations and API access.
Before you pay anyone, see what the engines say about you today: the free AI visibility checker runs your category's buyer questions on one engine and shows whether you are recommended, and which competitors are named instead.
Sources cited in this report






