AI sentiment tracking is about more than whether ChatGPT names your brand. It is about how the model describes you: as the confident recommendation, the cautious maybe, or the option with caveats. That framing shapes whether a buyer picks you, and it is built from the sources the model reads rather than from your own website. This guide compares the nine best AI sentiment tracking platforms for 2026. Honeyb, first on the list, is our own tool, so weigh the others on their merits.
Why AI sentiment matters
Models form their tone about you from the same concentrated set of sources they cite. Reddit was the most-cited domain in Semrush's June 2025 study of about 150,000 AI citations, and community and review content carries the opinions the model then echoes. So sentiment is downstream of your reputation across those sources, which is exactly what these platforms measure.
Share of answers citing the domain
Share of AI answers citing each domain
| Item | Share of answers citing the domain |
|---|---|
| 40.1% | |
| Wikipedia | 26.3% |
| YouTube | 23.5% |
How we compared them
We weighted the depth of sentiment analysis (does it classify tone, not just presence), model coverage, and price relative to who each tool serves.
| Tool | Best for | Sentiment analysis | Models covered | Starting price |
|---|---|---|---|---|
| Honeyb | Growing brands | Yes | All four | Free check |
| Profound | Enterprise | Yes | Major engines | Pricing on request |
| AthenaHQ | Teams and agencies | Yes | Major engines | $295/mo |
| Semrush AI Visibility | Existing Semrush users | Yes | Major engines | $199/mo (SEO + AI Search Starter) |
| Peec AI | Multilingual mid-market | Partial | Major engines | $95/mo |
| Otterly AI | SMBs | Partial | Major engines | $29/mo |
| SE Ranking | SEO teams | Partial | Major engines | $129/mo (Core) |
| Ahrefs Brand Radar | Existing Ahrefs users | Limited | Major engines | Ahrefs plans |
| Scrunch AI | AEO-focused teams | Limited | Major engines | $250/mo |
The 9 best AI sentiment tracking platforms
1. Honeyb
Honeyb reads sentiment across up to eight engines daily, classifying how you are described as mostly positive, neutral or negative, and flags risks alongside your visibility score. Start with a free check. This is our own tool.
2. Profound
Profound offers enterprise-grade sentiment analysis across the major engines as part of its deep analytics, with no published price: a free trial, then custom Enterprise terms. See Honeyb vs Profound.
3. AthenaHQ
AthenaHQ includes sentiment within its generative engine optimisation workflows for teams, from about $295 a month.
4. Semrush AI Visibility
Semrush's AI Visibility toolkit includes a Perception view that reads brand sentiment, inside its wider SEO suite. It fits teams already standardised on Semrush.
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5. Peec AI
Peec AI offers partial sentiment analysis with strong multilingual coverage, useful when tone matters across languages. From $95 a month.
6. Otterly AI
Otterly AI provides partial sentiment on top of affordable mention monitoring, from $29 a month. It is the value entry point for smaller teams.
7. SE Ranking
SE Ranking layers partial sentiment onto its SEO platform, from $129 a month on its Core plan. It fits SEO teams already using it.
8. Ahrefs Brand Radar
Ahrefs Brand Radar is strongest on share of voice and mention data, with sentiment a secondary concern rather than its main focus. It is included in Ahrefs plans.
9. Scrunch AI
Scrunch focuses on answer-engine optimisation rather than sentiment classification, so treat it as an optimisation tool with monitoring attached. Its Core plan is $250 a month.
How to choose
For dedicated sentiment depth, Honeyb, Profound, AthenaHQ and Semrush lead. If you work across languages, Peec AI adds multilingual sentiment. If budget is tight, Otterly and Honeyb's free check are the entry points. And if you want daily sentiment across up to eight engines with risk flags and recommendations, that is where Honeyb fits.
The caveat that applies to all of them
AI answers are volatile. SparkToro found under a 1-in-100 chance that two identical queries return the same brand list. Read sentiment as a trend across a fixed prompt set, not a single reading.
Check how AI describes your brand today with a free AI visibility check, and see the wider lists in the 9 best AI brand monitoring tools and the 8 best LLM monitoring tools.
