About Honeyb
Honeyb is an AI visibility platform that tracks how every major AI model recommends brands. ChatGPT, Gemini, Claude, Perplexity. We give marketing, PR, and AEO teams a daily picture of where they appear, where they don't, and what's changing.
Why we built it
The way buyers research brands has changed faster than most marketing tools have caught up to. When 58 percent of consumers have already replaced traditional search with AI, "rank on Google" stops being the only question worth asking.
We started Honeyb because we kept watching brands run sophisticated SEO programs while being completely invisible inside ChatGPT and Perplexity answers. The data on AI recommendations existed. It was just nobody's job to collect it, structure it, and turn it into something teams could actually act on every week.
How the platform works
Behind the simple "where do I show up in AI answers" question sits a continuous measurement engine. Honeyb runs thousands of buyer-style prompts against ChatGPT, Gemini, Claude and Perplexity every day, parses the responses for brand mentions, position, sentiment and the sources each model cited, and rolls it all into a daily picture for each brand and its competitors.
The platform is built for teams that need to act on the data, not just look at it. Citation tracking shows which third-party sources are shaping AI answers about a brand. Sentiment analysis distinguishes between being recommended, mentioned as one of many, and flagged with caveats. Competitor benchmarking shows where share of voice is moving, and which brands are climbing into first-named positions. Full Spectrum ($249/mo) and Enterprise plans include a monthly 30-minute strategy call with someone who's worked on AI visibility for fast-growing companies.
Detailed editorial standards for our research and writing are in our methodology.
Founder
Matiss Katanenko
Co-founder, Honeyb
My name is Matiss Katanenko and I co-founded Honeyb, the AI visibility platform that tracks how ChatGPT, Gemini, Claude, Perplexity and the other major AI engines talk about brands. I'm based in Riga, Latvia. Before Honeyb I spent years on the agency side running SEO and content programs for fast-growing brands across the US and Europe. That work is where I watched AI search start to compress the entire discovery channel into a four-brand short list, and decided to build the tool I wished agencies had. In my free time I'm in the sauna, on a padel court, or behind a drum kit.
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ChatGPT
Claude
GeminiFull Spectrum and Enterprise plans include a monthly 30-min strategy call.