About Honeyb

Why we built it

The way buyers research brands has changed faster than most marketing tools have caught up to. When 58 percent of consumers have already replaced traditional search with AI, "rank on Google" stops being the only question worth asking.

We started Honeyb because we kept watching brands run sophisticated SEO programs while being completely invisible inside ChatGPT and Perplexity answers. The data on AI recommendations existed. It was just nobody's job to collect it, structure it, and turn it into something teams could actually act on every week.

How the platform works

Behind the simple "where do I show up in AI answers" question sits a continuous measurement engine. Honeyb runs thousands of buyer-style prompts against ChatGPT, Gemini, Claude and Perplexity every day, parses the responses for brand mentions, position, sentiment and the sources each model cited, and rolls it all into a daily picture for each brand and its competitors.

The platform is built for teams that need to act on the data, not just look at it. Citation tracking shows which third-party sources are shaping AI answers about a brand. Sentiment analysis distinguishes between being recommended, mentioned as one of many, and flagged with caveats. Competitor benchmarking shows where share of voice is moving, and which brands are climbing into first-named positions. Enterprise plans include a monthly 30-minute strategy call with someone who's worked on AI visibility for fast-growing companies.

Detailed editorial standards for our research and writing are in our methodology.