GEO tools answer a question your Google rankings cannot: when someone asks ChatGPT, Claude or Gemini to recommend a product in your category, does your brand get named? On our published scorecard Honeyb (ours) comes first on 88 of 100 and is our pick for best overall and best value: every plan chooses from all eight major engines, Full Spectrum covers all eight for $199 a month at about $0.008 an answer, and ranked fixes and a Content Agent come on every plan. Otterly AI (86) starts at $29 on four engines, Rankscale (84) tracks 17+ models from $99, ZipTie bills by the check, and Profound sells an enterprise contract.
GEO (generative engine optimization, a term coined by a Princeton-led paper in November 2023 that tested tactics on about 10,000 queries) is about being named and recommended inside the answers language models write. Its sibling AEO is about being the single cited answer in Google's AI Overviews, AI Mode or a featured snippet, and we cover those tools in the best AEO tools. Google treats the two as different searches: on 12 October the US top 10 for "aeo tools" and for "geo tools" shared no domain at all. (The search has its own quirk. Google's AI Overview for "geo tools" on 2 October cited a college course on spatial analysis and a lesson on the tools of geography. The tools here are the other kind.)
The quick pick
| If you want | Pick | Why |
|---|---|---|
| The best tool overall, and the best value | Honeyb (ours) | All 8 engines on Full Spectrum, $199/mo for 100 prompts daily, about $0.008 an answer, ranked fixes, a Content Agent and an API at $0.08 per answer |
| Every major LLM in one price, with the fixes ranked | Honeyb (ours) | ChatGPT, Gemini, Claude, Perplexity, Grok, DeepSeek, AI Mode and AI Overviews; every plan chooses from all 8, from $29 |
| A $29 start on four engines | Otterly AI | $29/mo for 15 prompts daily on ChatGPT, Perplexity, Copilot and AI Overviews; Gemini and Claude are add-ons |
| 17+ models on credits | Rankscale | Claude and DeepSeek included, $99/mo for up to 4,800 answers |
| To pay only for the checks you run | ZipTie | $0.0087 a check on 7 engines, presets from $42.75/mo |
| Eleven models and a free plan | AthenaHQ | $295/mo Starter, plus a free Essential plan |
| A 3-model plan with unlimited users | Peec AI | $95/mo for 50 prompts on 3 models you pick |
| Research on any brand, no setup | Ahrefs Brand Radar | From $199/mo, Claude included |
| Readiness for AI agents | Scrunch | $250/mo Core, 125 prompts on 4 engines |
| A custom enterprise contract | Profound | Priced after a demo; free 7-day trial |
Why a GEO tool must watch every LLM
The first thing a GEO tool must do is watch the engines separately, because they disagree: the same buyer question gets a different list of brands from ChatGPT, Gemini, Claude and Perplexity, so a tool that tracks only ChatGPT sees part of the picture. That is why Honeyb puts every major LLM on one plan.
Which LLMs each tool tracks
Engines are the first thing to check, because a tool cannot tell you what an engine it does not watch says about you. This is the broadest plan you can buy without a sales call, from each vendor's page on 10 to 12 October 2026.
| Tool | ChatGPT | Gemini | Claude | Perplexity | Grok | DeepSeek | Google AI Mode |
|---|---|---|---|---|---|---|---|
| Honeyb (ours), Full Spectrum $199 | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Otterly AI, Lite $29 | Yes | Add-on | Add-on | Yes | Not listed | Not listed | Add-on |
| Rankscale, Pro $99 | Yes | Yes | Yes | Yes | Not listed | Yes | Yes |
| ZipTie, from $42.75 | Yes | Yes | No | Yes | Not listed | Not listed | Yes |
| AthenaHQ, Starter $295 | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Peec AI, Starter $95 | Pick 3 | Pick 3 | Enterprise | Add-on | Not listed | Not listed | Pick 3 |
| Ahrefs Brand Radar, from $199 | Yes | Yes | Yes | Yes | Not listed | Not listed | Yes |
| Scrunch, Core $250 | Yes | Enterprise | Enterprise | Yes | Not listed | Not listed | Not listed |
| Profound, Enterprise | Yes | Yes | Yes | Yes | Not listed | Yes | Yes |
Claude is the dividing line: four of the nine charge extra for it, keep it on Enterprise or leave it out. Honeyb, Rankscale, AthenaHQ, Ahrefs and Profound's Enterprise plan include it.
The scorecard: 9 GEO tools, scored out of 100
The scorecard is the one we publish on the best AI visibility tools: five criteria, each measurable from a public page. Engines on the broadest plan you can buy without a sales call carry 30 points, acting on the gaps 25, price 20, an API 15 and daily refresh 10.
| # | Tool | Engines (30) | Price (20) | API (15) | Acts on gaps (25) | Daily refresh (10) | Score (100) |
|---|---|---|---|---|---|---|---|
| 1 | Honeyb (ours) | 30 | 8 | 15 | 25 | 10 | 88 |
| 2 | Otterly AI | 26 | 20 | 15 | 15 | 10 | 86 |
| 3 | Rankscale | 30 | 14 | 15 | 15 | 10 | 84 |
| 4 | ZipTie | 26 | 20 | 7 | 15 | 10 | 78 |
| 5 | AthenaHQ | 30 | 8 | 7 | 25 | 5 | 75 |
| 6 | Peec AI | 11 | 20 | 7 | 25 | 10 | 73 |
| 7 | Ahrefs Brand Radar | 26 | 8 | 15 | 5 | 10 | 64 |
| 8 | Scrunch | 15 | 14 | 7 | 15 | 5 | 56 |
| 9 | Profound | 11 | 0 | 7 | 25 | 10 | 53 |
Honeyb leads on 88, with full marks on engines, API, acting on the gaps and daily refresh. Otterly AI scores 86 and Rankscale 84. Profound scores 53 because it publishes no brand price and its self-serve plan tracks three engines.
The 9 GEO tools
Every entry follows the same order: what it is best at, the price as published for US visitors with the date we read it, the engines, its limit and who it suits.
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1. Honeyb (ours): best overall and best value, every major LLM and a ranked to-do list
Honeyb watches the engines buyers actually use, Claude, Grok and DeepSeek included, then ranks what to fix first and drafts the content to fix it. Scorecard: 88 of 100.
- Price (honeyb.ai/pricing, 11 Oct 2026): The Minimum is $29 a month for 10 prompts daily on one engine ($23 billed annually); Multi-Model is $79 for 50 prompts daily on three engines; Full Spectrum is $199 for 100 prompts daily on all eight. The AI visibility API sells the same answers at $0.08 each, prepaid from $10.
- Engines: ChatGPT, Gemini, Claude, Perplexity, Grok, DeepSeek, Google AI Mode and AI Overviews.
- Best at: every engine in one price, with ranked recommendations and a content agent that turns a gap into a draft. At 100 prompts a day, Full Spectrum runs about 24,000 answers a month, about $0.008 each.
- Best value: every plan chooses from all eight engines, ranked fixes and a Content Agent are included, and the API has a published price of $0.08 per answer.
- Suits: brands and lean marketing teams whose buyers spread across engines.
2. Otterly AI: a $29 start on four engines
Otterly is the tool most teams try first. Scorecard: 86 of 100.
- Price (otterly.ai/pricing, 10 Oct 2026 US read, add-ons checked 12 Oct): Lite is $29 a month for 15 prompts, Standard $189 for 100 and Premium $489 for 400, each tracked daily with unlimited team members. Gemini and Google AI Mode cost $9 a month each on Lite and Claude $29; on Standard they are $59, $59 and $109. The API and MCP start on Standard.
- Engines: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan; Gemini, AI Mode and Claude as add-ons.
- Best at: a $29 start, a Semrush App Center integration and an agency program.
- Limit: the LLMs that disagree most with ChatGPT, Gemini and Claude, cost extra, and Lite gives three recommendations a week.
- Suits: small teams starting out, and Semrush users.
3. Rankscale: the most models for the money
Rankscale sells breadth by the credit, and its engine list is the longest here. Scorecard: 84 of 100.
- Price (rankscale.ai/pricing, 11 Oct 2026): Pro is $99 a month for 1,200 credits, enough for up to 4,800 AI answers, with a 7-day free trial; Pro+ is $229 and adds the REST API; Growth is $385 with white-label options; Enterprise is $780.
- Engines: 17+, including ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Claude and Copilot, on every plan.
- Best at: the widest LLM coverage with no add-on fees, and scheduling from hourly to monthly.
- Limit: credits make the bill depend on engines and cadence. Run all 17 engines daily and 4,800 answers covers about nine prompts a day, about $0.021 an answer.
- Suits: agencies and analysts who want many models and fine control over cadence.
4. ZipTie: pay only for the checks you run
ZipTie prices GEO tracking like a utility, by the check. Scorecard: 78 of 100.
- Price (ziptie.ai/pricing, 11 Oct 2026): one prompt on one engine for one check costs $0.01, or $0.0087 a check on all seven engines; presets start at $42.75 a month. API and MCP access is a $10 a month add-on. The 7-day trial runs 25 daily prompts with no card.
- Engines: ChatGPT, AI Overviews, Perplexity, Google AI Mode, Copilot, Bing's AI answers and Gemini.
- Best at: starting small and scaling precisely, with a weekly or monthly cadence that costs a seventh or a thirtieth of a daily one.
- Limit: no Claude, and the API stays off during the trial.
- Suits: teams on a tight budget, and agencies who bill clients per prompt.
5. AthenaHQ: eleven models and an agent, self-serve
AthenaHQ pairs the broadest self-serve model list after Rankscale with on-page and off-page actions. Scorecard: 75 of 100.
- Price (athenahq.ai/plans, 11 Oct 2026): a free Essential plan with 300 credits on five engines; Starter at $295 a month for 3,600 credits across 11 models, where one credit is one AI response. API access and extra credits are add-ons priced on request.
- Engines: ChatGPT, Perplexity, AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral on Starter.
- Best at: eleven models in one price, a genuinely free plan, and a content optimization agent.
- Limit: 3,600 responses across 11 models is about 11 prompts a day, at about $0.082 an answer.
- Suits: marketing teams that want breadth and a workflow that ends in action.
6. Peec AI: ranked actions on every plan
Peec gives a clean dashboard and a to-do list on every plan, in exchange for three models at a time. Scorecard: 73 of 100.
- Price (peec.ai/pricing, 10 Oct 2026, US): Starter is $95 a month for 50 prompts, Pro $245 for 150 and Advanced $495 for 350, each tracking three models daily with unlimited users. To a European connection the page showed euros on 11 October.
- Engines: pick three from ChatGPT, Google AI Mode, AI Overviews, Copilot, Gemini and Naver AI; Perplexity is an add-on and Claude is on Enterprise only.
- Best at: ranked recommended actions, URL-level source analytics and a crawlability audit across 40+ AI bots.
- Limit: three models per plan, with Claude and the API on Enterprise.
- Suits: marketing teams that care most about ChatGPT and Google.
7. Ahrefs Brand Radar: research any brand, Claude included
Brand Radar is strongest as a research tool: a large prompt database you can query for any brand with no setup. Scorecard: 64 of 100.
- Price: Brand Radar AI from $199 a month (10 Oct 2026, US); Ahrefs Lite is $129 a month with 5 tracked AI prompts. Custom Prompts are sold in packages of checks. Ahrefs runs no free trial.
- Engines: ChatGPT, AI Overviews, Google AI Mode, Gemini, Perplexity, Copilot and Claude (ahrefs.com/brand-radar, 12 Oct 2026).
- Best at: benchmarking competitors across LLMs, with API and MCP access on paid plans.
- Limit: tracking your own prompts at volume is metered by the check, and there is no action layer.
- Suits: Ahrefs users and analysts.
8. Scrunch: built for the agent era
Scrunch looks past the chat window to how AI agents read your site. Scorecard: 56 of 100.
- Price (scrunch.com/pricing, 11 Oct 2026): Core is $250 a month for 125 prompts and 5,000 responses on four engines, with 5 site audits and a 7-day trial. Enterprise is custom, with nine models and API access.
- Engines: ChatGPT, Perplexity, Google AI Overviews and Copilot on Core.
- Best at: site audits and agent-experience tooling on the entry plan.
- Limit: Claude, Gemini and the API are Enterprise-only, at about $0.05 an answer on Core.
- Suits: brands preparing for AI agents that browse and buy.
9. Profound: the enterprise reference
Profound is built for large brands with a budget and a sales-led rollout. Scorecard: 53 of 100, for want of a public brand price.
- Price (tryprofound.com/pricing, 11 and 12 Oct 2026): a free 7-day trial with 50 prompts daily on ChatGPT, Gemini and AI Overviews; brand plans are custom Enterprise, sold after a demo. Agencies can buy Agency Growth at $99 a month plus $399 a month per client workspace.
- Engines: up to nine on Enterprise: ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews and Exa.
- Best at: Prompt Volumes (panel data on what people ask AI), SOC 2 and SSO, an AI Marketer agent and ChatGPT Shopping tracking.
- Limit: you learn the brand price only on a sales call, and the self-serve agency plan tracks three engines with no API.
- Suits: Fortune 500 teams and agencies with enterprise clients.
Also considered
Sight scores 70 on the same rubric and includes Claude and Gemini from $99, but has no Google AI Mode or AI Overviews and defaults to a weekly refresh. AIclicks ($59 Starter, 10 October 2026), LLM Pulse and Promptwatch are credible trackers we could not score on public US pricing. Semrush, SE Ranking, HubSpot AEO and Writesonic lean toward the AEO job, and we review them with the best AEO tools.
How to choose
Start with the engines your buyers use and check the coverage table before the price. If Claude or Gemini matter, rule out the plans that sell them as add-ons or keep them for Enterprise. Then decide how much you want done for you: Otterly, Rankscale and ZipTie measure well and leave the fixing to you, while Honeyb, AthenaHQ and Peec rank the actions. Finally, run any tool for two weeks on the same 20 to 50 buyer questions and compare each engine separately, because a blended score can hide a brand that appears in 45% of ChatGPT's answers and 10% of Claude's.
How we scored and tested
Every tool is scored with the same published rubric, and the inputs are published, so you can re-weight them; the full method is on the best AI visibility tools.
Prices. Read on each vendor's own pricing page on 10, 11 or 12 October 2026, dated in each entry, as a US visitor sees them. Where a page showed us euros, we quote the US read and say so.
Related reading: the best AEO tools, what GEO is, does generative engine optimization work and Otterly AI alternatives.
Before you pay anyone, see what it would take to get recommended by AI. The free AI visibility checker runs your category's buyer questions and shows your AI search visibility: whether ChatGPT, Gemini and the rest recommend you, and which rivals they name instead.
